Stories & Craft
Journal
01
Ingredients · March 2026
Kannauj: The Perfume Capital India Forgot
In a small UP city, families have been distilling rose, vetiver, and jasmine for four centuries using a device called the deg-bhapka. We visited to understand why this craft is vanishing — and what it would mean to lose it.
02
Craft · February 2026
Why We Only Make Six Scents
Every perfume brand wants to grow the line. We made the opposite choice. Here is the argument for restraint — and why our seventh fragrance is the one we'll never release.
03
Ritual · January 2026
How to Wear Fragrance Like an Indian
In India, perfume has never been about the wrists. It goes in hair, on fabric, on the neck's hollow, behind the knees. Ancient Ayurvedic texts describe fragrance as medicine. We went looking for those roots.
04
Founder · December 2025
The Jaipur Haveli That Started Everything
Arya Sora talks about her grandmother's house, the smell of kewra water on summer afternoons, and the decade it took to translate memory into a molecule.
05
Ingredients · November 2025
Saffron in Perfumery: Beyond the Spice Rack
Kashmiri saffron costs more per gram than gold. In fragrance, it behaves like nothing else — warm, leathery, honeyed, and alive. We break down what makes it irreplaceable in the Room of Sora pyramid.
06
Design · October 2025
The Bottle: Two Years to Get to Simple
Our bottle went through 23 prototypes before we got to the one you hold now. A conversation with ceramicist Priya Kelkar, who helped us understand why the weight of an object changes how you use it.